Inspiring Organisations

Imagine owning or working for an organisation that had a fully engaged workforce, committed and connected customers, happy stakeholders. Where people wanted to work at your organisation, believed in what you believed in and wanted to be part of your ambition, your cause, your belief the very reason your organisation exists.

People do not connect to what you do; but why you do it.

WHY isn’t about making money. That’s a result. WHY is a purpose, cause or belief. It’s the very reason your organisation exists.

To truly find your organisations purpose you have to be prepared to reflect, be vulnerable and have difficult conversations.

Once you have found your purpose you need to discover how your purpose connects to your organisations “superpower” – what you deliver that is unique to you.

As you move forward your organisations purpose becomes your North Star. It’s your decision point and needs to become part of your DNA.

Strategy, organisational design, investment decisions all have to clarify how they deliver your purpose.

Without the right culture a purpose can be little more than a marketing strap-line. It will not give you the true North Star that will revolutionise your organisation.

Here at Plain Purpose we can not only inspire you to find your purpose but we can help you identify the culture you have and the culture you need to be a truly purpose driven organisation.

facts & figures

  • 79% of business leaders recently surveyed by PwC believe that an organisations purpose is central to business success.
  • Recent analysis of EY Global Leadership forecast suggests that purposeful companies outperform the stockmarket by 42%. Companies without a sense of purpose underperform the market by 40%.
  • Millennials who have a strong connection to the purpose of their organisation are 5.3 times more likely to stay.
  • Customers view purpose driven brands as being more caring. Some consumer research showed that 67% of companies with purpose care more about them and their families. 79% feel more loyal to the brand.
  • 77% of adults would consider a company’s purpose when applying for a job
  • 9 out of 10 people are willing to earn less money to do more meaningful work
  • 89% of people believe it is important for an employer to have a clear mission and purpose
  • 56% say company culture is more important than salary when it comes to job satisfaction


work with us

The work we do is based on connection, trust and honesty. If you are ready to embark on your journey toward finding your purpose, identifying and changing your culture or just want some facilitation support get in touch!